I lead media and digital marketing teams with a focus on clarity, execution, and results.
As Vice President of Media and Digital Marketing, I oversee paid social, search, programmatic, and emerging media channels across public sector, higher education, and social impact organizations.
My career started inside the platforms. I spent years managing budgets, launching campaigns, and learning exactly where media plans break in practice. That hands-on experience still informs how I lead today—grounded in details, driven by process, and built around systems that support real people doing real work.
I operate at the intersection of strategy, team leadership, and execution. I work across departments to reduce friction, clarify ownership, and keep work moving. My job is to make the complex manageable and the work sustainable.
I also speak at industry events, panels, and workshops. My topics include modern media strategy, leadership under pressure, team operations, and navigating campaign demands when time and budgets are tight. My approach is pragmatic and honest, pulling from live campaigns, performance data, and agency leadership experience.
To inquire about speaking or collaboration opportunities, please reach out directly.